Developing a consistent brand starts with creating a corresponding style guide. The Homemakers brand guidelines booklet is used as a company-wide resource for creating branded materials, with the goal of presenting a unified look and feel to the public.
When the new Homemakers website launched in 2022, I identified a need to update the existing 16-page brand guidelines booklet. I took it upon myself to modify, enhance and expand the outdated guide to a new, 54-page resource. Featured topics included: new fonts, updated colors, logo do's and don'ts, photography, in-store signage, blog templates, stationery and so much more!
