In order to highlight products and sales promotions, Homemakers published digital catalogs, which in turn drove sales and web traffic. I was part of the team that designed the 16 ad circulars posted throughout the year. I worked closely with the nine buyers on product placement, feature callouts and proofing. Using their recommendations, I laid out the pages in InDesign and published them through the Publitas website. In addition to ad circulars, Homemakers would publish lookbooks with the intent of inspiring potential customers looking to furnish and decorate their homes. Each ad circular and lookbook were tracked using Google Analytics, measuring clicks, time spent on specific pages and product performance. This research helped inform our decisions for the next ad.
