South Des Moines Dental - Identity
1) Dr. Kyle Connolly, DDS is a dentistry practitioner in Des Moines, IA at South Des Moines Dental. Looking to give his business an identity, the contract included a logo, stationary and color palette with font parings. With the clientele being primarily adults, the challenge was to create a balance between a clean and professional look with a fun and fresh feel - a mix of two worlds meeting in the middle.
Hy-Vee - Art Direction
2) Given the OK to deviate from the red and white Hy-Vee branded cards, I created eye-catching business cards for two Hy-Vee dietitians. Looking to draw in shoppers, I hand illustrated colorful fruits and veggies to give these cards a unique look and feel.
Sigtunaskolan Humanistiska Läroverket (SSHL)
3) During my time at mygooi, I had the opportunity to travel to Sweden for an apprenticeship. I stayed at a boarding school in Sigtuna (SSHL - where the King attended school!), and in turn helped with their marketing efforts. My responsibilities included capturing images to use on the school's social media channels and website, in addition to updating their sports and extracurricular activities brochure (the English version of course). Using some of the photos I took, I freshened up the previous year’s brochure to draw in potential students and promote the activities the school had to offer.
